Interactive Fitting Rooms Zara

Lily a chinese womenswear brand launched a creative pop up store at shanghai s west nanjing road station.

Interactive fitting rooms zara.

At mirow we develop smart recommendation systems for fitting rooms based on interactive mirrors with touchscreens that allow customers to get recommendation. In addition to the usual sections for women s men s and kids lines the store features a dedicated area for the purchase and collection of online orders with two automated collection points that can handle 2 400 orders. Moving on to zara s latest initiative augmented reality. Clothing comes to life with ar.

8 dressing rooms and what they say about the state of retail as part of our ongoing reporter s notebook series editor kaarin vembar visited dressing rooms in the washington d c. Inside the fitting room customers can see on a touch screen the product information of the items they brought in all tagged with rfid as well as available sizes and colors. App would scour a customer s social media photographs to. Two interactive screens were installed for passen.

Rolling out to 120 of its flagship stores worldwide customers inside and outside the stores can view ar activations through the zara ar app for ios and android store windows and in store podiums as well as. The store s dressing rooms were just as high tech with information screens embedded into mirrors that allowed customers to scan barcodes on items that then offered up multiple choices for. Department store chain zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Zara recently opened a new store in soho their first one to feature the smart dressing room using rfid technology.

Fashion chain zara has opened a pioneering new store concept at westfield stratford city in east london designed to integrate online and in store shopping.